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The Marketing Plan Blueprint
Module 1
What You'll Learn in This Course (11:40)
Purpose of a Marketing Plan + Templates Overview (9:09)
Good Planning Practices (4:36)
Module 2
Constructing Your Marketing Plan
Situation Analysis & SWOT
Goals & Strategies
Module 3
Budgeting Process
Marketing Action Planner
Brand Scorecard & What If Planning
Module 4
Presenting Your Plan
Marketing Plan Outline
Effective Execution Practices
Module 5
Course Recap
Personal Action Plan
Resources
Purpose of a Marketing Plan + Templates Overview
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